influencers – Design•Enterprise•Studio

The Power of Influencers in Marketing by Theo Atkinson, Design Enterprise Studio Member, March 2022 Hi, I am Theo, interested in UX and Digital Marketing. Today I am going to share with you my findings about the power of influencer marketing. By the end of this post, anyone who is interested in digital marketing should also have a better understanding of the roles and power of influencers in marketing and why they are becoming increasingly more popular. I have a keen interest to learn more about this topic because I consume lots of content from influencers/creators myself. Professionally, I am interested in exploring their roles and how they are viewed from a marketing perspective. Quick Review From 2016 to the present, influencer marketing has been getting more popular and is very quickly becoming a mainstream form of marketing . I wanted to investigate the reasons of this increase of popularity. Covid-19 and lockdown has had a major impact globally and changed the way companies have had...

A Response to: 'Virtual Influencers Make Real Money While Covid Locks Down Human Stars' by Vu Doan, Design Enterprise Studio Member, March 2021In this post I offer my thoughts on emotional and business aspects that are being impacted by virtual influencers, and create a field for discussion and voice questions, all in response to a previous Bloomberg Business post by Thuy Ong in Nov 2020.One of the hottest trends in the influencer marketing industry nowadays is the appearance of virtual influencers. What even more surprising is the fact that they earn a seven-figure income per year, which is 252 times more than average workers in the UK in 2020. They also target social media platforms such as Instagram, Youtube, ... which were previously pre-dominant by human stars only, and they are getting a lot of support from the audience. So, will this phenomenon do more good than bad to the industry in the far future? Is it okay that virtual influencers make...