Influencers in Marketing

Influencers in Marketing

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The Power of Influencers in Marketing by Theo Atkinson, Design Enterprise Studio Member, March 2022 Hi, I am Theo, interested in UX and Digital Marketing. Today I am going to share with you my findings about the power of influencer marketing. By the end of this post, anyone who is interested in digital marketing should also have a better understanding of the roles and power of influencers in marketing and why they are becoming increasingly more popular. I have a keen interest to learn more about this topic because I consume lots of content from influencers/creators myself. Professionally, I am interested in exploring their roles and how they are viewed from a marketing perspective. Quick Review From 2016 to the present, influencer marketing has been getting more popular and is very quickly becoming a mainstream form of marketing . I wanted to investigate the reasons of this increase of popularity. Covid-19 and lockdown has had a major impact globally and changed the way companies have had...
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Service Design Challenge

Service Design Challenge

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Our 2021 Service Design Challenge Experience - thus far by Maryan Abdirahman, Design Enterprise Studio Member, March 2021Hi! I’m Maryan, part of a digital media student team competing in the 2021 Student Service Design Challenge, and this blog is about my experience thus far... But first, what is the Service Design Challenge and how does it work?The Service Design Challenge is a 6 month-long international competition run by Philips Experience Design, IBM, and IDEO to help coach the next generation of  designers. It invites groups of students in design disciplines to take part. The process itself consists of an application stage, a  first selection stage that determines the finalists who will remain for the full competition, followed by a series of month-long rounds that focus each of the teams on the development of their service design. The final stage awards prizes for the top 3 design teams.  2021 Service Design Challenge: rounds and deadlines Why did I get involved in the Service Design Challenge? I chose to do this...
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Entrepreneur Teenagers

Entrepreneur Teenagers

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A Response to: 'Teen Entrepreneurs Overcome the COVID Slump' by Sebastion Parsons, Design Enterprise Studio Member, March 2021 My name is Seb Parsons, I am a member of the Digital Enterprise Studio at UWE. My blog post is in response to the Guardian article 'By May, I’d Made over £1000; Teen Entrepreneurs Overcome the COVID Slump' by Lily Canter published 17 October 2020. The article made me reflect on some of the ways in which the world has changed for Creatives during the COVID-19 pandemic. A large element of Canter's article is related to digital skills, such as social media marketing, digital enterprise, graphic design etc. These, among many others are all topics that I have been learning about throughout my degree and that will continue to shape my career after graduating so it is always interesting to read news stories involving these particular topics from all different perspectives. While the methods and tools used by these teenage entrepreneurs are fairly standard and well-practiced...
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Lockdown Problems

Lockdown Problems

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Clever digital technology solutions to help tackle increased domestic violence during lockdown by Africa Montis-Ngomo, Design Enterprise Studio Member, March 2021 As technology is always evolving and growing there are many ways in which this can positively influence the design of solutions that can highly benefit some of the most negative aspect and weaknesses of our modern age. I am talking about issues such as the increase of domestic violence which has significantly got worse during recent pandemic-related lockdowns. Violence towards women seems to have always been present in human history. Thankfully, the last few decades have seen many improvements, from equal rights movements to women across the world making their voices heard. However, even today there is a big percentage of women who are still unable to voice their opinions freely due to pressure of their culture, religion, or current domestic situation. In the United Kingdom an estimated 7.5% of women experienced domestic violence in 2019. The exact figures during this pandemic are...
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Remote work lifesavers

Remote work lifesavers

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Which tools have emerged as Lifesavers when working in Digital Media remotely? by Alessandro Gontay, Design Enterprise Studio Member, Feb 2021 Working in digital media during COVID-19 pandemic As the world recently faced the fast-spreading disease, COVID-19 or coronavirus, a lot of adjustments were made to the working culture in different fields, including the digital media area. The pandemic altered a lot of workers’ routine to a remote working set-up or a popular term for it, “working from home”. Some employees see remote working as a benefit, but some companies see it as a lackluster event or were not able to offer that capability due to lack of technology infrastructure.However, most events such as seminars, meetings, design competitions have now gone online successfully, proving that there are tangible ways to run virtual gatherings. In a digital media setting, many production teams had change their routine to remote working, not forgetting the need for them to also accustom the team to the new reality....
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