RGB Matrix Build

How to build an RGB LED Board by Joshua Hart, Design Enterprise Studio Member , March 2022Hi, I am Josh, a final year student in Digital Media who enjoys the physical building of computing devices as well as interfacing with them using software environments. This article will walk you through the necessary steps so you can build yourself a decent size RGB display board at home. RGB LED display board, built by Josh. This board uses ten 32 x 64 panels. RGB LED panels have long been recognised for their large scale and bright presence at live music shows/ festivals and are now rapidly becoming the go-to display board for advertising content and information in our cities. The modular nature of the boards allows for easy configuration, which means they can fit any space. This and the ease of updating the boards remotely with new content make it a no-brainer for advertising. Since starting this project I have been collecting examples of RGB...
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Branding vs Marketing

Branding versus Marketing by Megan Baker, Design Enterprise Studio Member, March 2022 Hi, my name is Megan, and I am a member of the Design Enterprise Studio. From my experience, I have found that there are many topics and practices in the digital media industries that seem to overlap. It can be difficult for organisations to differentiate efficiently between them and ensure they are being applied in the best way possible.  In this article, I will be discussing the difference between two prominent business topics, branding and marketing. As a business owner, you may be familiar with the concepts of branding and marketing. While both of these concepts are connected, they are also very different from each other. By understanding the differences between branding and marketing, you can use them together effectively and grow your business exponentially. To begin, what is exactly is marketing? Marketing is defined as the set of tools, processes and strategies you are using to promote your product or service....
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Learning DSLR photography

Learning DSLR Photography by Kseniia Shnurova, Design Enterprise Studio Member, March 2022Hi, my name is Kseniia, and I am currently finishing my Digital Media degree. In this blog post I want to talk to you about starting to learn DSLR photography, its basics and how to choose the right camera. This information will be useful for anyone who wants to try their skills in DSLR photography and already has a passion for it, as well as those who just want to try out something new. As a soon to be graduate I am always looking for new skills to add to my portfolio. So, when I had some free time during the summer, I thought to myself, why not try something new, something that I like and enjoy? I have always been interested in photography and loved taking photos on my phone, but there is only so much I could do with it, so I decided to expand my knowledge and...
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Emotion Design

Three ways to evoke emotion through your web site design by Jess Kent-Woolsey, Design Enterprise Studio Member, March 2022Emotions play an important role in our experiences. They paint our realities, guide decision making and draw attention. This also applies in the digital world when we design user experiences. How on earth can a digital screen provoke emotion, I hear you ask? That’s a valid question.A good way to look at this is to divide the emotional experience into three parts: Usable, desirable and useful. Usable refers to the functionality, or usability, of the experience such as the navigation and information architecture. Desirable refers to the aesthetic elements that appeal to our visual and auditory senses, such as the interface, interaction and visual design. Useful means the experience satisfied a particular need and could do so again. A harmony of all three components can make the experience stand out from competitors and persuade users into becoming long-term customers. Image source: Hong Yoon Jung Elicit...
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Service Design Challenge

Service Design Challenge

Our 2021 Service Design Challenge Experience - thus far by Maryan Abdirahman, Design Enterprise Studio Member, March 2021Hi! I’m Maryan, part of a digital media student team competing in the 2021 Student Service Design Challenge, and this blog is about my experience thus far... But first, what is the Service Design Challenge and how does it work?The Service Design Challenge is a 6 month-long international competition run by Philips Experience Design, IBM, and IDEO to help coach the next generation of  designers. It invites groups of students in design disciplines to take part. The process itself consists of an application stage, a  first selection stage that determines the finalists who will remain for the full competition, followed by a series of month-long rounds that focus each of the teams on the development of their service design. The final stage awards prizes for the top 3 design teams.  2021 Service Design Challenge: rounds and deadlines Why did I get involved in the Service Design Challenge? I chose to do this...
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