Influencers in Marketing

Influencers in Marketing

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The Power of Influencers in Marketing by Theo Atkinson, Design Enterprise Studio Member, March 2022 Hi, I am Theo, interested in UX and Digital Marketing. Today I am going to share with you my findings about the power of influencer marketing. By the end of this post, anyone who is interested in digital marketing should also have a better understanding of the roles and power of influencers in marketing and why they are becoming increasingly more popular. I have a keen interest to learn more about this topic because I consume lots of content from influencers/creators myself. Professionally, I am interested in exploring their roles and how they are viewed from a marketing perspective. Quick Review From 2016 to the present, influencer marketing has been getting more popular and is very quickly becoming a mainstream form of marketing . I wanted to investigate the reasons of this increase of popularity. Covid-19 and lockdown has had a major impact globally and changed the way companies have had...
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Branding vs Marketing

Branding vs Marketing

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Branding versus Marketing by Megan Baker, Design Enterprise Studio Member, March 2022 Hi, my name is Megan, and I am a member of the Design Enterprise Studio. From my experience, I have found that there are many topics and practices in the digital media industries that seem to overlap. It can be difficult for organisations to differentiate efficiently between them and ensure they are being applied in the best way possible.  In this article, I will be discussing the difference between two prominent business topics, branding and marketing. As a business owner, you may be familiar with the concepts of branding and marketing. While both of these concepts are connected, they are also very different from each other. By understanding the differences between branding and marketing, you can use them together effectively and grow your business exponentially. To begin, what is exactly is marketing? Marketing is defined as the set of tools, processes and strategies you are using to promote your product or service....
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Virtual Influencers

Virtual Influencers

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A Response to: 'Virtual Influencers Make Real Money While Covid Locks Down Human Stars' by Vu Doan, Design Enterprise Studio Member, March 2021In this post I offer my thoughts on emotional and business aspects that are being impacted by virtual influencers, and create a field for discussion and voice questions, all in response to a previous Bloomberg Business post by Thuy Ong in Nov 2020.One of the hottest trends in the influencer marketing industry nowadays is the appearance of virtual influencers. What even more surprising is the fact that they earn a seven-figure income per year, which is 252 times more than average workers in the UK in 2020. They also target social media platforms such as Instagram, Youtube, ... which were previously pre-dominant by human stars only, and they are getting a lot of support from the audience. So, will this phenomenon do more good than bad to the industry in the far future? Is it okay that virtual influencers make...
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Working in PR

Working in PR

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Interview with a PR Professional by Thomas Checkley, Design Enterprise Studio Member, March 2021 Hello, my name is Tom Checkley and I am currently in the Design Enterprise Studio at UWE. For my blog entry I have interviewed Victoria Archer, a professional in marketing and PR. Before we start, I’d like to share something that I found really interesting, Victoria currently lives in Florida, USA but still works for a Brighton-based agency. This change of work style is something that’s becoming more prominent in the digital industry, especially since the Covid-19 pandemic. What is your name and job title? "Hi, I’m Victoria Archer and I am an accounts director at Cobb PR. We are a PR agency based on the south coast in Eastbourne and work in partnership with our sister agency, Cobb Digital which predominantly focuses on digital marketing. My role sits in the middle of both to help integrate all our marketing campaigns." What does the company do as a whole? "I think from...
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