Emotion Design

Three ways to evoke emotion through your web site design by Jess Kent-Woolsey, Design Enterprise Studio Member, March 2022Emotions play an important role in our experiences. They paint our realities, guide decision making and draw attention. This also applies in the digital world when we design user experiences. How on earth can a digital screen provoke emotion, I hear you ask? That’s a valid question.A good way to look at this is to divide the emotional experience into three parts: Usable, desirable and useful. Usable refers to the functionality, or usability, of the experience such as the navigation and information architecture. Desirable refers to the aesthetic elements that appeal to our visual and auditory senses, such as the interface, interaction and visual design. Useful means the experience satisfied a particular need and could do so again. A harmony of all three components can make the experience stand out from competitors and persuade users into becoming long-term customers. Image source: Hong Yoon Jung Elicit...
Read More