Minimalistic Brand Identity

Minimalistic Brand Identity

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Minimalistic brand identity, the backlash and the battle for accessibility by Danila Gerasimovs, Design Enterprise Studio Member, March 2022If you have been actively using the internet, social media or phone apps for the last two to four years you will know that feeling. You open an app or website and get an off-putting sense that something has changed. You can't put a finger on it at first, but then it all comes together, the colours have are different, the logo, maybe even the font. User backlashes against such changes echo through twitter, reddit and meme culture in general. In this article I want to reflect on some successes and failures of minimalistic logo re-branding, using some of the most well-known brands as examples. “Old” minimalistic designOf course minimalistic (or flat) design is not new by any means, it seems most areas of design, media, architecture, planning and even art have been heading this direction for much longer than a decade. Modernism, Bauhaus and...
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Managing Teams

Managing Teams

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Ways of Managing & Leading a Project Team by Catherine Hodgetts, Design Enterprise Studio Member, March 2021 During my time with the RAFAC (Royal Air Force Air Cadets) I have attended many training courses in leadership and team management. Being a military organisation the styles taught were always authoritative. Researching into management styles for digital media teams more recently has been a great opportunity to reflect on the styles I have been used to and how they compare with other options. So in this post I will share what I think are important aspects of managing a project team effectively! One key aspect to managing a team which can often cause confusion right from the start is that many people equate management with leadership. While these often go hand in hand, they are different skills and should be approached in very different ways. A leader is a visionary, the one who creates an idea and sets out the parameters of what they want done...
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Virtual Influencers

Virtual Influencers

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A Response to: 'Virtual Influencers Make Real Money While Covid Locks Down Human Stars' by Vu Doan, Design Enterprise Studio Member, March 2021In this post I offer my thoughts on emotional and business aspects that are being impacted by virtual influencers, and create a field for discussion and voice questions, all in response to a previous Bloomberg Business post by Thuy Ong in Nov 2020.One of the hottest trends in the influencer marketing industry nowadays is the appearance of virtual influencers. What even more surprising is the fact that they earn a seven-figure income per year, which is 252 times more than average workers in the UK in 2020. They also target social media platforms such as Instagram, Youtube, ... which were previously pre-dominant by human stars only, and they are getting a lot of support from the audience. So, will this phenomenon do more good than bad to the industry in the far future? Is it okay that virtual influencers make...
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Working in PR

Working in PR

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Interview with a PR Professional by Thomas Checkley, Design Enterprise Studio Member, March 2021 Hello, my name is Tom Checkley and I am currently in the Design Enterprise Studio at UWE. For my blog entry I have interviewed Victoria Archer, a professional in marketing and PR. Before we start, I’d like to share something that I found really interesting, Victoria currently lives in Florida, USA but still works for a Brighton-based agency. This change of work style is something that’s becoming more prominent in the digital industry, especially since the Covid-19 pandemic. What is your name and job title? "Hi, I’m Victoria Archer and I am an accounts director at Cobb PR. We are a PR agency based on the south coast in Eastbourne and work in partnership with our sister agency, Cobb Digital which predominantly focuses on digital marketing. My role sits in the middle of both to help integrate all our marketing campaigns." What does the company do as a whole? "I think from...
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Skills in Digital Media

Skills in Digital Media

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Five Skills for a Career in Digital Media by Csenge Sziklai, Design Enterprise Studio Member, Nov 2020 Before I started my academic journey studying Digital Media at UWE Bristol I would honestly say that my skills in digital media were pretty much non-existent (I didn’t even know Ctrl+C, Ctrl+V was a shortcut to copy and paste!) but now I find myself in my final year, soon to graduate, feeling prepared with the skills and knowledge to enter the professional world of digital media and apply all the things I have learned in my three years of study. When I was putting together my application to go to university, I was thinking about what I wanted to get out of it. Of course I wanted to come to university to grow personally and make new friends but I also wanted to study to learn the skills that companies in the “real world” required. In this blog I will share my top 5 skills for...
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