Minimalistic Brand Identity

Minimalistic Brand Identity

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Minimalistic brand identity, the backlash and the battle for accessibility by Danila Gerasimovs, Design Enterprise Studio Member, March 2022If you have been actively using the internet, social media or phone apps for the last two to four years you will know that feeling. You open an app or website and get an off-putting sense that something has changed. You can't put a finger on it at first, but then it all comes together, the colours have are different, the logo, maybe even the font. User backlashes against such changes echo through twitter, reddit and meme culture in general. In this article I want to reflect on some successes and failures of minimalistic logo re-branding, using some of the most well-known brands as examples. “Old” minimalistic designOf course minimalistic (or flat) design is not new by any means, it seems most areas of design, media, architecture, planning and even art have been heading this direction for much longer than a decade. Modernism, Bauhaus and...
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Emotion Design

Emotion Design

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Three ways to evoke emotion through your web site design by Jess Kent-Woolsey, Design Enterprise Studio Member, March 2022Emotions play an important role in our experiences. They paint our realities, guide decision making and draw attention. This also applies in the digital world when we design user experiences. How on earth can a digital screen provoke emotion, I hear you ask? That’s a valid question.A good way to look at this is to divide the emotional experience into three parts: Usable, desirable and useful. Usable refers to the functionality, or usability, of the experience such as the navigation and information architecture. Desirable refers to the aesthetic elements that appeal to our visual and auditory senses, such as the interface, interaction and visual design. Useful means the experience satisfied a particular need and could do so again. A harmony of all three components can make the experience stand out from competitors and persuade users into becoming long-term customers. Image source: Hong Yoon Jung Elicit...
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Service Design Challenge

Service Design Challenge

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Our 2021 Service Design Challenge Experience - thus far by Maryan Abdirahman, Design Enterprise Studio Member, March 2021Hi! I’m Maryan, part of a digital media student team competing in the 2021 Student Service Design Challenge, and this blog is about my experience thus far... But first, what is the Service Design Challenge and how does it work?The Service Design Challenge is a 6 month-long international competition run by Philips Experience Design, IBM, and IDEO to help coach the next generation of  designers. It invites groups of students in design disciplines to take part. The process itself consists of an application stage, a  first selection stage that determines the finalists who will remain for the full competition, followed by a series of month-long rounds that focus each of the teams on the development of their service design. The final stage awards prizes for the top 3 design teams.  2021 Service Design Challenge: rounds and deadlines Why did I get involved in the Service Design Challenge? I chose to do this...
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Web AR

Web AR

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Web AR by Quince Gore-Rodney, Design Enterprise Studio Member, March 2021Web-based Augmented Reality, aka WebAR, is one of the most exciting technologies at the forefront of web development. Augmented Reality (AR) is the connection of real life with a digital world, allowing us to extend reality through our computer devices. As a graduating student with an interest in 3D technologies such as three.js/react-three-fiber, I’m vested in the possibilities that augmented reality can do to 3D graphics and how it can give them more relevance to the real world.While plenty of Augmented Reality use mobile app systems to bootstrap the technology like ARKit, ARCore, Vuforia etc. (Timchenko et al, p.211, 2017), they require downloading a separate application. WebAR content on the other hand, can be loaded instantly from the internet. This illusion of the physical world mixing combined with the ability of the internet, means WebAR provides instant immersion.When WebAR was well in its infancy, it required web plugins such as ARToolkit,...
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Design Processes

Design Processes

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The Creative Ideation Process vs Client Requirements by Alex Hopkins, Design Enterprise Studio Member , Feb 2021Throughout any project, creative ideation and client requirements are entangled and often totally dependent on one another. And, in an industry filled with creative individuals where they dream of coming up with sensational new ideas, the last thing they want is the feeling of being constricted with client requirements.I’m Alex Hopkins, a junior creative with a background in code and design. In this blog I want to provide some insights and my own experience with the unseen battle that takes place between ideation and the client requirements from the perspective of an emerging designer in the creative industry. My Experience Now, I would like to start by saying that every project is different and what worked for me might not work for another project. Though, I’m sure a few of you have had an experience with a client being not particularly specific about what is expected to...
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