Influencers in Marketing

Influencers in Marketing

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The Power of Influencers in Marketing by Theo Atkinson, Design Enterprise Studio Member, March 2022 Hi, I am Theo, interested in UX and Digital Marketing. Today I am going to share with you my findings about the power of influencer marketing. By the end of this post, anyone who is interested in digital marketing should also have a better understanding of the roles and power of influencers in marketing and why they are becoming increasingly more popular. I have a keen interest to learn more about this topic because I consume lots of content from influencers/creators myself. Professionally, I am interested in exploring their roles and how they are viewed from a marketing perspective. Quick Review From 2016 to the present, influencer marketing has been getting more popular and is very quickly becoming a mainstream form of marketing . I wanted to investigate the reasons of this increase of popularity. Covid-19 and lockdown has had a major impact globally and changed the way companies have had...
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Minimalistic Brand Identity

Minimalistic Brand Identity

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Minimalistic brand identity, the backlash and the battle for accessibility by Danila Gerasimovs, Design Enterprise Studio Member, March 2022If you have been actively using the internet, social media or phone apps for the last two to four years you will know that feeling. You open an app or website and get an off-putting sense that something has changed. You can't put a finger on it at first, but then it all comes together, the colours have are different, the logo, maybe even the font. User backlashes against such changes echo through twitter, reddit and meme culture in general. In this article I want to reflect on some successes and failures of minimalistic logo re-branding, using some of the most well-known brands as examples. “Old” minimalistic designOf course minimalistic (or flat) design is not new by any means, it seems most areas of design, media, architecture, planning and even art have been heading this direction for much longer than a decade. Modernism, Bauhaus and...
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Branding vs Marketing

Branding vs Marketing

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Branding versus Marketing by Megan Baker, Design Enterprise Studio Member, March 2022 Hi, my name is Megan, and I am a member of the Design Enterprise Studio. From my experience, I have found that there are many topics and practices in the digital media industries that seem to overlap. It can be difficult for organisations to differentiate efficiently between them and ensure they are being applied in the best way possible.  In this article, I will be discussing the difference between two prominent business topics, branding and marketing. As a business owner, you may be familiar with the concepts of branding and marketing. While both of these concepts are connected, they are also very different from each other. By understanding the differences between branding and marketing, you can use them together effectively and grow your business exponentially. To begin, what is exactly is marketing? Marketing is defined as the set of tools, processes and strategies you are using to promote your product or service....
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