Virtual Influencers

Virtual Influencers

A Response to: 'Virtual Influencers Make Real Money While Covid Locks Down Human Stars' by Vu Doan, Design Enterprise Studio Member, March 2021In this post I offer my thoughts on emotional and business aspects that are being impacted by virtual influencers, and create a field for discussion and voice questions, all in response to a previous Bloomberg Business post by Thuy Ong in Nov 2020.One of the hottest trends in the influencer marketing industry nowadays is the appearance of virtual influencers. What even more surprising is the fact that they earn a seven-figure income per year, which is 252 times more than average workers in the UK in 2020. They also target social media platforms such as Instagram, Youtube, ... which were previously pre-dominant by human stars only, and they are getting a lot of support from the audience. So, will this phenomenon do more good than bad to the industry in the far future? Is it okay that virtual influencers make...
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Working in PR

Working in PR

Interview with a PR Professional by Thomas Checkley, Design Enterprise Studio Member, March 2021 Hello, my name is Tom Checkley and I am currently in the Design Enterprise Studio at UWE. For my blog entry I have interviewed Victoria Archer, a professional in marketing and PR. Before we start, I’d like to share something that I found really interesting, Victoria currently lives in Florida, USA but still works for a Brighton-based agency. This change of work style is something that’s becoming more prominent in the digital industry, especially since the Covid-19 pandemic. What is your name and job title? "Hi, I’m Victoria Archer and I am an accounts director at Cobb PR. We are a PR agency based on the south coast in Eastbourne and work in partnership with our sister agency, Cobb Digital which predominantly focuses on digital marketing. My role sits in the middle of both to help integrate all our marketing campaigns." What does the company do as a whole? "I think from...
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