Working in PR

Working in PR

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Interview with a PR Professional by Thomas Checkley, Design Enterprise Studio Member, March 2021 Hello, my name is Tom Checkley and I am currently in the Design Enterprise Studio at UWE. For my blog entry I have interviewed Victoria Archer, a professional in marketing and PR. Before we start, I’d like to share something that I found really interesting, Victoria currently lives in Florida, USA but still works for a Brighton-based agency. This change of work style is something that’s becoming more prominent in the digital industry, especially since the Covid-19 pandemic. What is your name and job title? "Hi, I’m Victoria Archer and I am an accounts director at Cobb PR. We are a PR agency based on the south coast in Eastbourne and work in partnership with our sister agency, Cobb Digital which predominantly focuses on digital marketing. My role sits in the middle of both to help integrate all our marketing campaigns." What does the company do as a whole? "I think from...
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Working in Media

Working in Media

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Interview with a Media Professional by Victoria Harrison, Design Enterprise Studio Member, March 2021Firstly I would like to thank Molly Smith for taking the time to answer a few questions about her life, I hope these questions give students a good perspective towards life and challenges faced by media professionals today.So to start, please could you  introduce yourself and give a brief synopsis of your current career and any other media involvement?"I'm Molly. I've been in the media industry from 19 years old with a three year media production degree gap at 21years. I worked in corporate and private media industries until 2014 when I got a job with the BBC News. Triumphing various roles within the BBC from NTA, Series Producer, Floor Manager, to my current role: camera operator and video editor.Before the pandemic I was also involved in starting a live streaming company for club nights (https://www.sixseventymedia.com) – which has now been pulled back to studio streaming only as...
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Design Processes

Design Processes

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The Creative Ideation Process vs Client Requirements by Alex Hopkins, Design Enterprise Studio Member , Feb 2021Throughout any project, creative ideation and client requirements are entangled and often totally dependent on one another. And, in an industry filled with creative individuals where they dream of coming up with sensational new ideas, the last thing they want is the feeling of being constricted with client requirements.I’m Alex Hopkins, a junior creative with a background in code and design. In this blog I want to provide some insights and my own experience with the unseen battle that takes place between ideation and the client requirements from the perspective of an emerging designer in the creative industry. My Experience Now, I would like to start by saying that every project is different and what worked for me might not work for another project. Though, I’m sure a few of you have had an experience with a client being not particularly specific about what is expected to...
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Digital Drawing

Digital Drawing

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Drawing tablets and applications for different users of digital drawing by Cheuk Man Chung, Joyce, Design Studio Member, Feb 2021A lot of people like to draw and paint. Since access to technology is getting very wide spread in our societies, most people have thought about trying to do digital drawing. However, it is very hard to use a mouse to do digital drawing all the time. And a lot of beginners of digital drawing can easily have the misconcept that drawing tablets are very expensive or that if they are cheap, they will not last long or the functions are useless.From my perspective, there are mainly three types of users who would want advice on buying drawing tablets:Beginners who just want to try digital drawing, they are just doing that for fun. They like drawing but they may not spend a lot of time drawing.Academic users: students on courses that require them to have drawing tablets for learning.Professionals: this kind of...
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Remote work lifesavers

Remote work lifesavers

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Which tools have emerged as Lifesavers when working in Digital Media remotely? by Alessandro Gontay, Design Enterprise Studio Member, Feb 2021 Working in digital media during COVID-19 pandemic As the world recently faced the fast-spreading disease, COVID-19 or coronavirus, a lot of adjustments were made to the working culture in different fields, including the digital media area. The pandemic altered a lot of workers’ routine to a remote working set-up or a popular term for it, “working from home”. Some employees see remote working as a benefit, but some companies see it as a lackluster event or were not able to offer that capability due to lack of technology infrastructure.However, most events such as seminars, meetings, design competitions have now gone online successfully, proving that there are tangible ways to run virtual gatherings. In a digital media setting, many production teams had change their routine to remote working, not forgetting the need for them to also accustom the team to the new reality....
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