Influencers in Marketing

Influencers in Marketing

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The Power of Influencers in Marketing by Theo Atkinson, Design Enterprise Studio Member, March 2022 Hi, I am Theo, interested in UX and Digital Marketing. Today I am going to share with you my findings about the power of influencer marketing. By the end of this post, anyone who is interested in digital marketing should also have a better understanding of the roles and power of influencers in marketing and why they are becoming increasingly more popular. I have a keen interest to learn more about this topic because I consume lots of content from influencers/creators myself. Professionally, I am interested in exploring their roles and how they are viewed from a marketing perspective. Quick Review From 2016 to the present, influencer marketing has been getting more popular and is very quickly becoming a mainstream form of marketing . I wanted to investigate the reasons of this increase of popularity. Covid-19 and lockdown has had a major impact globally and changed the way companies have had...
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Fashion in the Metaverse

Fashion in the Metaverse

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Fashion in the Metaverse by Toland Smart, Design Enterprise Studio Member, March 2022 I can see it, but can I touch it, or even smell it and would it even fit me. This is a question you probably ask yourself when shopping for fashion, maybe you don’t even care about it that much. But you have to admit fashion plays an integral role in our society and it has done for as long as humans have covered themselves up. Who would have thought that covering our selves up to stay warm would evolve into the crazy world of cat walks, designer brands and a global reselling market which nearly every human on the planet has access to?This industry which has already changed and advanced so much is now taking on another exciting but expected twist. From the average Joe to the head of a designer brand such as Gucci, it is clear to see how intertwined fashion has become with the digital...
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Basketball Troubles

Basketball Troubles

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The Top 3 Basketball Websites in the US, and why the UK is lagging behind by Alexander Drincic, Design Enterprise Studio Member, March 2022 Hi, I am Alex, a junior web designer and Basketball player. In this article I will be sharing with you one of my frustrations, that Basketball on the web is less developed here in the UK than in the US, and why this is a problem for younger players who want to progress in this sport. Basketball is the second most popular sport in the US, NBA matches average 1.75 million views per match whereas here, a BBL (British Basketball League) game only gets a few thousand views.  It seems Basketball in the UK is still developing before becoming a mainstream sport. In 2020 the BBL signed a 2-year agreement, which meant Sky Sports will show 30 matches a season including BBL Trophy Final, BBL Cup Final and the BBL Playoffs. For the UK this is huge, as this is the first...
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Cryptocurrency

Cryptocurrency

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Proof-of-work vs Proof-of-stake the battle of consensus mechanisms for the future of cryptocurrency mining nodes by Natasha Kingsley, Design Enterprise Studio Member, March 2022Nowadays in this digital era, it is beyond reasonable doubt that most people know what a cryptocurrency is. What they don’t necessarily know is how to start mining it. This article will dive into the inner workings of each mechanism and explain why each one could be a potential contender.My name is Natasha Kingsley, I am a sound designer and videographer with a current interest in cryptocurrencies. The power play between the predominant and alternative mechanisms for mining blockchain technologies has recently been on my radar; sparking my interest in answering the question: which mechanism will gain command as the predominant consensus in the future? Wait, how do you actually mine a crypto asset?Well, to understand the way the consensus mechanisms work, you first must understand how to mine cryptocurrency in the first place. It all starts with a blockchain....
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Minimalistic Brand Identity

Minimalistic Brand Identity

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Minimalistic brand identity, the backlash and the battle for accessibility by Danila Gerasimovs, Design Enterprise Studio Member, March 2022If you have been actively using the internet, social media or phone apps for the last two to four years you will know that feeling. You open an app or website and get an off-putting sense that something has changed. You can't put a finger on it at first, but then it all comes together, the colours have are different, the logo, maybe even the font. User backlashes against such changes echo through twitter, reddit and meme culture in general. In this article I want to reflect on some successes and failures of minimalistic logo re-branding, using some of the most well-known brands as examples. “Old” minimalistic designOf course minimalistic (or flat) design is not new by any means, it seems most areas of design, media, architecture, planning and even art have been heading this direction for much longer than a decade. Modernism, Bauhaus and...
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